The customers, staff and suppliers of Nakumatt holdings have raised over Ksh 14.2M. The in-store fundraising is aimed at aiding a cancer awareness and management initiative spearheaded by Nakumatt. The initiative is undertaken at all the 46 Nakumatt branches in the Country. This year, more than 10,000 individual Nakumatt customers participated by donating cash, loyalty points and products. The initiative has enabled screening of 5640 people at Nakumatt branches this year. Business Development Head of Nakumatt holdings Mr. Neel Shah said the indoor fundraising campaign has successfully raised more than Ksh 32M in three years.
“Of the 7,622 individuals screened since 2014, more than 500 individuals were detected with suspicious cells necessitating further examination and confirming the need to enhance cancer awareness efforts. Funds raised from this campaign have helped cover the full cancer treatment costs for more than 30 patients.” Neel said.
In this initiative, Nakumatt works with Faraja Cancer Support Trust as their screening and treatment facilitator. Faraja Cancer Support Trust was founded in 2010 by Ms Shaira Adamali, a cancer survivor to provide support to cancer patients.
Research confirmed that when breast cancer is detected early at the localized stage, the five year survival rate is 98 per cent. Unfortunately, over 30 per cent of women are routinely diagnosed with breast cancer after it has spread beyond the localized stage. More so, persons with lower socio-economic status are more likely to engage in behaviors that increase cancer risk such as tobacco use, physical inactivity and poor diet.
By Frank Swereri